(2023) ‘Water 2 Fire’ Tour Merchandise designed for femdot.
Role on Project:
Lead designer on merchandise
Developed digital assets used in promotional campaigns for upcoming music releases
Established visual identity for “Carly” character created for his “Free Samples” series
femdot. tapped me to design the merchandise for his supporting role on redveil’s “Water 2 Fire” tour.
He created a fake grocery store, “WFFL Goods” inspired by Costco branding. The tagline for the brand is “when in doubt, feed the streets.” femdot. also created a character named “Carly” who acts as a narrator throughout the project similarly to the Midnight Marauders Tour Guide.
Understanding all of these references, I sought to visually translate them as cohesively as possible. The final output was an art style + typography that captured the essence of what I believe WFFL Goods, Carly + femdot. represent in the current era of making he is in.
Sketches and mockups of the digital assets are below.
Design work completed by Oluwaseyi Adeleke.
