Black Women Are The Future: Mae Jemison (2023)
Role on Project:
Lead designer on merchandise
Art direction for photo campaign
Wrote + co-directed video campaign
Outcomes:
Sold out merchandise with multiple restocks
Produced an event alongside Google Chicago for Morgan Park High School students
Free commemorative t-shirt designed for Google Chicago trip
“Black Women Are The Future” is my longest-running collection with prgrssn. It aims to provide space for Black women to be loved, celebrated and acknowledged for their countless contributions to the world.
The Mae Jemison collection highlighted the life and legacy of the first Black woman in space. As a graduate of Morgan Park High School, we photographed the campaign on site with current students, alumni, and faculty.
In May 2024, we were able to take a group of Morgan Park High School students to Google Chicago in an effort to expose them to careers in STEAM.
Product shots + Campaign Video are also below. All work shown was created by Oluwaseyi Adeleke.
Campaign photography by Obinna (@obiophotos) + Campaign video by Armond Anderson (@armondsfilm).
